Credit unions are important because they provide a member-focused alternative to traditional banks, offering financial services that prioritize people over profits. Unlike for-profit banks, credit unions are member-owned cooperatives, meaning they reinvest earnings into lower loan rates, higher savings yields, and reduced fees. They often support local communities by promoting financial literacy, offering small business loans, and catering to underserved populations who may struggle to access fair banking services. Additionally, credit unions emphasize personalized customer service, fostering a sense of trust and community engagement. Their not-for-profit model helps create a more inclusive and ethical financial system, benefiting both individuals and the economy as a whole.